HELP YOUR CUSTOMERS TO BE MORE SUCCESSFUL!

DR. DIRK KNIPS

  • What can you do beyond marketing and sales?
  • What is your customers position in his business fields?
  • What is his position relative to his competition?
  • Which opportunities and which risks does the initial position offer?
  • What are the strategically decisive factors that make the difference in the competition?
  • What is to be done in order to build up and expand advantages and create win-/win-situations?

Together with all key people of your customer we will develop sensible strategies! Involving and working with all people concerned (i.e. management and direct reports) guarantees the understanding and acceptance of the strategies developed!

You offer your key accounts (this is especially valuable in emerging markets such as Eastern Europe, Asia, South America and Africa) the platform for strategic development and you gain yourselves through valuable insider information and market assessments from your customers, which expensive market studies cannot buy. Your customers develop innovative tailor-made strategies and clearly increase your joint competitive advantages!

Along the value chain you set up mutual guidelines, from which both sides will profit in the end both from a business point of view and in the fortification of the important personal relationship.
A joint strategy workshop fuses together, and is the beginning, of a new and trusting customer relationship: right through from the supplier to the valued partner!

OUR APPROACH

1
Getting to know each other
On site
  • Your customers and your companies scenario
  • Views and demand of the final customer
  • Your and your customers views
2 Mutual analysis and setting of strategic guidelines
In Workshops off-site
  • Definition and analysis of strategic business fields
  • The Competition
  • Customer requirements per business field and level of fulfilment
  • Business field strategies
  • Strategic internal influences
3 Support and ensure implementation (tailor-made according to individual customer)
In follow-up workshops
  • Control of activities/fine-tuning
  • Improve performance in strategically decisive factors
  • Strategically appropriate customer selection
  • Develop strategic business plan

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